// glossary
LinkedIn Glossary: 12 Terms & Jargon Explained
Plain-English definitions of the 12 LinkedIn terms marketers and business owners run into most.
What Is Company Page?Your business's official LinkedIn presence.What Is Document Post (Carousel)?A PDF uploaded as a swipeable post.What Is Dwell Time?Time a member spends viewing a post; a confirmed feed ranking input.What Is Engagement Pods?Groups that agree to like and comment on each other's posts; LinkedIn is working to neutralise them.What Is Generative Recommender?LinkedIn's 2026 feed ranker that uses a member's long history of interactions.What Is Lead Gen Forms?Pre-filled forms inside LinkedIn ads.What Is LinkedIn Newsletter?Recurring articles that notify subscribers by email and in-app.What Is Matched Audiences?Retargeting and account-list targeting in LinkedIn ads.What Is Sales Navigator?LinkedIn's paid prospecting tool.What Is Showcase Page?Sub-page for a product line or brand under a Company Page.What Is Social Selling Index (SSI)?LinkedIn's 0–100 score of how effectively you use LinkedIn for selling.What Is Thought Leader Ads?Ads that promote posts from individual employees or executives.