What Is Lookalike Audience?
New people similar to an existing audience.
Definition
New people similar to an existing audience.
What Lookalike Audience means
New people similar to an existing audience.
Why it matters
Lookalikes helped scale campaigns, though broad and Advantage+ audiences now often perform as well.
Practical tip
Test lookalikes as signals within Advantage+ audiences.
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Related terms
All Meta Ads Glossary: 21 Terms & Jargon Explained →What Is Meta Pixel?Browser code that tracks website events for ads.What Is ABO?Ad set budget optimisation: budgets set per ad set manually.What Is Advantage Campaign Budget (CBO)?Budget set at campaign level and shared across ad sets automatically.What Is Advantage+ Audience?AI audience targeting where your inputs are suggestions, not limits.What Is Advantage+ Creative?Automatic creative enhancements such as cropping, music and text variations.What Is Advantage+?Meta's suite of AI automation for audiences, placements, creative and budgets.