What Is Smart Bidding?
Google's AI bidding that sets a bid for every auction based on conversion likelihood.
Definition
Google's AI bidding that sets a bid for every auction based on conversion likelihood.
What Smart Bidding means
Google’s AI bidding that sets a bid for every auction based on conversion likelihood.
Why it matters
Smart Bidding can outperform manual bidding when it has accurate conversion data, but it optimises toward whatever you count as a conversion.
Practical tip
Audit conversion tracking first. See the tracking audit.
Learn more
What Is Target CPA?Smart Bidding strategy aiming for an average cost per conversion.What Is Target ROAS?Smart Bidding strategy aiming for a set return on ad spend.What Is Ad Rank?Determines ad position and eligibility: bid, quality, assets and context.What Is AI Max for Search?Optional Search campaign features: search-term matching, text customisation and URL expansion.What Is Asset Group?The set of headlines, images, videos and signals inside a PMax campaign.What Is Assets (formerly Extensions)?Extra ad info such as sitelinks, callouts, calls and images.