What Is Google Analytics 4 (GA4)?
Google's event-based analytics platform that replaced Universal Analytics in July 2023.
Definition
Google's event-based analytics platform that replaced Universal Analytics in July 2023.
What Google Analytics 4 (GA4) means
Google’s event-based analytics platform that replaced Universal Analytics in July 2023.
Why it matters
GA4 is the standard free analytics tool for most websites, and the source of conversions for many Google Ads accounts.
Practical tip
See GA4 reports for business owners.
Learn more
What Is Google Tag Manager (GTM)?A free tool for adding and managing tracking tags without editing site code each…What Is Key Event (Conversion)?A GA4 event you mark as important to the business; Google Ads imports these…What Is Looker Studio?Google's free dashboard tool for turning GA4, Ads and Search Console data into reports.What Is Server-Side Tagging?Sending tracking data through your own server container instead of directly from the browser.What Is UTM Parameters?Tags added to a URL (utm_source, utm_medium, utm_campaign) so analytics knows where a visit…What Is Attribution Model?The rule that decides how credit for a conversion is split across the clicks…