What Is UTM Parameters?
Tags added to a URL (utm_source, utm_medium, utm_campaign) so analytics knows where a visit came from.
Definition
Tags added to a URL (utm_source, utm_medium, utm_campaign) so analytics knows where a visit came from.
What UTM Parameters means
Tags added to a URL (utm_source, utm_medium, utm_campaign) so analytics knows where a visit came from.
Why it matters
Without UTMs, visits from WhatsApp, email and many apps show up as direct or unassigned.
Practical tip
Use consistent lowercase values for source, medium and campaign.
Learn more
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