What Is Advantage+?
Meta's suite of AI automation for audiences, placements, creative and budgets.
Definition
Meta's suite of AI automation for audiences, placements, creative and budgets.
What Advantage+ means
Meta’s suite of AI automation for audiences, placements, creative and budgets.
Why it matters
Advantage+ automation often performs well with good data but reduces manual control.
Practical tip
See campaign structure for 2026.
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Related terms
All Meta Ads Glossary: 21 Terms & Jargon Explained →What Is Aggregated Event Measurement?Meta's privacy-safe measurement for iOS users after ATT.What Is Andromeda?Meta's ad retrieval engine that picks which ads compete for each impression.What Is Attribution Window?How long after a click or view a conversion is credited to an ad.What Is Business Portfolio (Business Manager)?The container holding your ad accounts, pages, pixels and people.What Is Conversions API (CAPI)?Server-side tracking that sends events directly to Meta.What Is CPM?Cost per 1,000 impressions.