What Is Attribution Window?
How long after a click or view a conversion is credited to an ad.
Definition
How long after a click or view a conversion is credited to an ad.
What Attribution Window means
How long after a click or view a conversion is credited to an ad.
Why it matters
The window changes how many conversions Meta reports, so compare like with like.
Practical tip
Compare Meta-reported results with your actual sales or CRM data.
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Related terms
All Meta Ads Glossary: 21 Terms & Jargon Explained →What Is Business Portfolio (Business Manager)?The container holding your ad accounts, pages, pixels and people.What Is Conversions API (CAPI)?Server-side tracking that sends events directly to Meta.What Is CPM?Cost per 1,000 impressions.What Is Creative Diversification?Running genuinely different concepts so Andromeda can match ads to more people.What Is Creative Fatigue?Falling results as the same people see an ad too often.What Is Custom Audience?An audience built from your own data: site visitors, customers, engagers.