What Is Learning Phase?
Period after launch or edits while delivery stabilises (about 50 conversions per week).
Definition
Period after launch or edits while delivery stabilises (about 50 conversions per week).
What Learning Phase means
Period after launch or edits while delivery stabilises (about 50 conversions per week).
Why it matters
During learning, results are less stable. Frequent edits reset learning.
Practical tip
Consolidate ad sets and make changes gradually.
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Related terms
All Meta Ads Glossary: 21 Terms & Jargon Explained →What Is Lookalike Audience?New people similar to an existing audience.What Is Meta Pixel?Browser code that tracks website events for ads.What Is ABO?Ad set budget optimisation: budgets set per ad set manually.What Is Advantage Campaign Budget (CBO)?Budget set at campaign level and shared across ad sets automatically.What Is Advantage+ Audience?AI audience targeting where your inputs are suggestions, not limits.What Is Advantage+ Creative?Automatic creative enhancements such as cropping, music and text variations.