What Is Advantage+ Audience?
AI audience targeting where your inputs are suggestions, not limits.
Definition
AI audience targeting where your inputs are suggestions, not limits.
What Advantage+ Audience means
AI audience targeting where your inputs are suggestions, not limits.
Why it matters
Advantage+ Audience can go beyond your suggestions to find converters.
Practical tip
Test it against your previous targeting with accurate conversion tracking.
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Related terms
All Meta Ads Glossary: 21 Terms & Jargon Explained →What Is Advantage+ Creative?Automatic creative enhancements such as cropping, music and text variations.What Is Advantage+?Meta's suite of AI automation for audiences, placements, creative and budgets.What Is Aggregated Event Measurement?Meta's privacy-safe measurement for iOS users after ATT.What Is Andromeda?Meta's ad retrieval engine that picks which ads compete for each impression.What Is Attribution Window?How long after a click or view a conversion is credited to an ad.What Is Business Portfolio (Business Manager)?The container holding your ad accounts, pages, pixels and people.