TikTok’s US Joint Venture: What Changes for Marketers and Advertisers
The deal creating the TikTok USDS Joint Venture closed on January 23, 2026. Here's what changed, what stayed the same and what…
Junaid Tariq· · 2 min read
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Paid Media: Google Ads, Meta Ads, TikTok & LinkedIn Ads
News, updates, tips and audit guides for Google Ads, Meta Ads, TikTok Ads and LinkedIn Ads.
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Latest Paid Media: Google Ads, Meta Ads, TikTok & LinkedIn Ads articles
Junaid Tariq· · 2 min readLinkedIn’s 2026 Feed Overhaul: LLM Retrieval, Generative Ranking and the End of Pods
In March 2026 LinkedIn explained the biggest change to its feed in years: one LLM-based retrieval system, a generative recommender that reads…
Junaid Tariq· · 2 min readAsk Junaid: Should a Small Business Run Performance Max or Stick to Search?
A reader asks whether a small business with a limited budget should switch to Performance Max. Here's how I decide, after running…
Junaid Tariq· · 3 min readPaying for Meta and Google Ads from Pakistan: Cards, Tax and Billing Explained (2026)
Declined cards, surprise tax deductions and confusing invoices are common for Pakistani advertisers. Here's how ad billing works, what changed with the…
Junaid Tariq· · 3 min readWhatsApp Business for Pakistani Brands: Setup, Ads and Best Practices
WhatsApp is where Pakistani customers actually ask questions and place orders. Here's how to set up WhatsApp Business properly, run click-to-WhatsApp ads…
Junaid Tariq· · 3 min readConsent Mode v2 Explained for Advertisers
Consent Mode v2 decides whether Google Ads and GA4 can use data from visitors who decline cookies. Here's what it is, who…
Junaid Tariq· · 2 min readAndromeda, GEM and Lattice: How Meta Now Decides Which Ad to Show
Meta's ad delivery now runs on three AI systems: Andromeda retrieves candidate ads, GEM predicts engagement and Lattice ranks and prices them.…
Junaid Tariq· · 3 min readMeta Ads Creative Tips for the Andromeda Era
With Meta's Andromeda engine using your creative to find your audience, the ads themselves are now your biggest lever. Ten creative tips…
Junaid Tariq· · 2 min readHow to Structure Meta Ad Campaigns in 2026
Meta's AI works best with simple structures and plenty of data. Here's a campaign structure for 2026 that suits Andromeda, Advantage+ and…
Junaid Tariq· · 2 min readHow to Set Up the Conversions API (CAPI) for Meta Ads
The Meta Pixel alone misses conversions because of browsers, ad blockers and privacy changes. The Conversions API sends events from your server…
Junaid Tariq· · 2 min readPaid media in 2026: automation is the default
Both Google and Meta now run most of the campaign for you. On Google, Performance Max and AI Max for Search decide which queries and placements to bid on. On Meta, the Andromeda retrieval engine and the GEM ranking model decide which ads compete for each impression, which is why creative variety now matters more than detailed targeting.
That doesn’t make advertisers less important. It changes where you add value: clean conversion tracking, strong creative, sensible structure and regular audits. Start with the Google Ads audit or the Meta Ads audit, and keep your tracking healthy with the tracking audit.