What Is Asset Group?
The set of headlines, images, videos and signals inside a PMax campaign.
Definition
The set of headlines, images, videos and signals inside a PMax campaign.
What Asset Group means
The set of headlines, images, videos and signals inside a PMax campaign.
Why it matters
Asset groups are where PMax’s creative quality is decided. Thin or generic assets limit performance.
Practical tip
Theme asset groups by product or audience and supply every asset type, including video.
Learn more
What Is Assets (formerly Extensions)?Extra ad info such as sitelinks, callouts, calls and images.What Is Audience Signal?Hints you give PMax about likely customers; a starting point, not strict targeting.What Is Consent Mode?Adjusts Google tags based on user cookie consent; v2 required for EEA traffic.What Is CPC (Cost Per Click)?What you pay each time someone clicks your ad.What Is Demand Gen?Campaign type for YouTube, Discover and Gmail aimed at creating demand.What Is Enhanced Conversions?Sends hashed first-party data (e.g. email) to improve conversion measurement.