Meta Sensitive Detailed Targeting Removed (2022)
Health, religion, politics and sexual-orientation interest targeting removed.
DateJan 19, 2022
PlatformMeta Ads
TypeTargeting
Who it affectsAll advertisers
What happened
From January 19, 2022, Meta removed detailed targeting options relating to sensitive topics such as health, race or ethnicity, political affiliation, religion and sexual orientation.
Who it affected
All advertisers.
What it means for marketers today
Broad targeting with strong creative and conversion data is now the main approach.
Related
See the full Meta Ads History: From Facebook Ads to Andromeda