Meta Advantage+ Shopping Campaigns (2022)
AI-driven campaign type for ecommerce; start of the Advantage+ suite.
DateAug 2022
PlatformMeta Ads
TypeAutomation
Who it affectsEcommerce advertisers
What happened
Meta launched Advantage+ Shopping campaigns in 2022, automating audience, placement and creative combinations for ecommerce advertisers, and expanded the Advantage+ suite over the following years.
Who it affected
Ecommerce advertisers.
What it means for marketers today
Advantage+ works best with accurate tracking and plenty of creative variety. See campaign structure for 2026.
Related
See the full Meta Ads History: From Facebook Ads to Andromeda