Meta ASC/AAC Folded into Advantage+ Campaigns (2025)
New Advantage+ Shopping/App campaign creation blocked in the API; unified Advantage+ campaigns replace them.
DateOct 8, 2025 (API v24)
PlatformMeta Ads
TypeCampaign structure
Who it affectsEcommerce & app advertisers
What happened
With Marketing API v24 in October 2025, Meta began moving Advantage+ Shopping and Advantage+ App campaigns into a unified Advantage+ campaign setup, blocking creation of the older campaign types through the API.
Who it affected
Ecommerce & app advertisers.
What it means for marketers today
Review automated campaign setups and reporting after the change. See the Meta ads audit.
Related
See the full Meta Ads History: From Facebook Ads to Andromeda