TikTok USDS Joint Venture (2026)
US joint venture led by Oracle and Silver Lake; licensed copy of the algorithm retrained on US data.
DateJan 23, 2026 (deal closed)
PlatformTikTok
TypeOwnership & algorithm
Who it affectsUS users & advertisers
What happened
A US joint venture to operate TikTok in the United States closed in January 2026, with Oracle and Silver Lake among the investors. Reports said the US app would use a licensed copy of the recommendation algorithm retrained on US user data.
Who it affected
US users & advertisers.
What it means for marketers today
For marketers outside the US, TikTok continues to operate as before. Read what the joint venture means for marketers.
Related
See the full TikTok History: Launch, Algorithm & US Ownership (2016–2026)