TikTok Creator Fund (2020)
First creator payout fund; later replaced.
DateJul 2020
PlatformTikTok
TypeMonetisation
Who it affectsCreators
What happened
TikTok launched its Creator Fund in July 2020 to pay eligible creators. It was criticised for low payouts and later replaced by newer programmes.
Who it affected
Creators.
What it means for marketers today
Brands often get more from creator partnerships and ads than creators get from platform funds.
Related
See the full TikTok History: Launch, Algorithm & US Ownership (2016–2026)