TikTok Shop US Launch (2023)
In-app shopping launched in the US.
DateSep 12, 2023
PlatformTikTok
TypeCommerce
Who it affectsEcommerce brands
What happened
TikTok Shop launched in the US in September 2023, allowing in-app product sales through videos, live streams and a shop tab.
Who it affected
Ecommerce brands.
What it means for marketers today
TikTok Shop availability varies by country. Check whether it’s available in your market.
Related
See the full TikTok History: Launch, Algorithm & US Ownership (2016–2026)