Snapchat My AI (2023)
AI chatbot added, first for Snapchat+ then all users.
DateFeb 27, 2023
PlatformSnapchat
TypeAI feature
Who it affectsAll users
What happened
Snapchat launched My AI, an AI chatbot, in February 2023 for Snapchat+ subscribers, then for all users.
Who it affected
All users.
What it means for marketers today
AI assistants inside social apps are becoming another place people ask for recommendations.
Related
See the full Snapchat History: Stories to Spotlight (2011–2025)