Snapchat+ (2022)
Paid subscription with exclusive features.
DateJun 29, 2022
PlatformSnapchat
TypeSubscription
Who it affectsAll users
What happened
Snapchat launched Snapchat+, a paid subscription with exclusive and early features, in June 2022.
Who it affected
All users.
What it means for marketers today
Subscriptions show platforms diversifying revenue beyond ads.
Related
See the full Snapchat History: Stories to Spotlight (2011–2025)