Google HTTPS as a Ranking Signal (2014)
Lightweight ranking boost for secure (HTTPS) sites.
DateAug 6, 2014
PlatformGoogle SEO
TypeRanking signal
Who it affectsAll sites
What happened
Google announced that HTTPS would be used as a lightweight ranking signal, affecting a small share of queries, to encourage the web to move to secure connections. Over the following years, browsers also began marking HTTP pages as ‘Not secure’.
Who it affected
All sites.
What it means for marketers today
HTTPS is now a baseline expectation. Make sure every page loads securely with no mixed content. See HTTPS and SEO.