Google Mobilegeddon (Mobile-Friendly Update) (2015)
Boosted mobile-friendly pages in mobile search results.
DateApr 21, 2015
PlatformGoogle SEO
TypeMobile
Who it affectsNon-mobile-friendly sites
What happened
From April 21, 2015, Google boosted mobile-friendly pages in mobile search results. The update was nicknamed ‘Mobilegeddon’ because of fears it would hit non-mobile sites hard; the impact was smaller than predicted but it pushed many businesses to adopt responsive design.
Who it affected
Non-mobile-friendly sites.
What it means for marketers today
Mobile usability is now assumed. Most visitors, especially in Pakistan, browse on phones. Check your site with the mobile-first indexing checklist.