Google Pigeon (2014)
Tied local results more closely to traditional web ranking signals.
DateJul 24, 2014
PlatformGoogle SEO
TypeLocal
Who it affectsLocal businesses
What happened
Pigeon connected Google’s local search results more closely to its core web ranking signals, changing which businesses appeared in local packs and Maps results. Location and distance became more accurate, and local directories gained visibility.
Who it affected
Local businesses.
What it means for marketers today
Local rankings depend on both your Google Business Profile and your website’s strength. Use the local SEO audit to check both.