Google Expanded Text Ads Sunset (2022)
New ETAs could no longer be created; Responsive Search Ads became the standard.
DateJun 30, 2022
PlatformGoogle Ads
TypeAd format
Who it affectsSearch advertisers
What happened
From June 30, 2022, advertisers could no longer create or edit expanded text ads. Existing ETAs could keep running, but responsive search ads became the standard search ad format.
Who it affected
Search advertisers.
What it means for marketers today
Make sure each ad group has a strong responsive search ad with varied headlines and descriptions.
Related
See the full Google Ads History: Every Major Change (2000–2025)