Google Performance Max Launch (2021)
One AI-driven campaign across Search, Shopping, YouTube, Display, Discover, Gmail and Maps.
DateNov 2021
PlatformGoogle Ads
TypeCampaign type
Who it affectsAll advertisers
What happened
Performance Max launched to all advertisers in November 2021 as a goal-based campaign type that uses Google’s AI to serve ads across Search, Shopping, YouTube, Display, Discover, Gmail and Maps from a single campaign.
Who it affected
All advertisers.
What it means for marketers today
PMax works best with accurate conversion tracking and strong assets. See PMax tips and the PMax audit.
Related
See the full Google Ads History: Every Major Change (2000–2025)