Google Smart Shopping Upgraded to Performance Max (2022)
Smart Shopping and Local campaigns were automatically upgraded to PMax.
DateJul–Sep 2022
PlatformGoogle Ads
TypeCampaign type
Who it affectsEcommerce & local
What happened
Between July and September 2022, Google automatically upgraded Smart Shopping and Local campaigns to Performance Max.
Who it affected
Ecommerce & local.
What it means for marketers today
If you migrated automatically, review asset groups, brand exclusions and feed quality, which the upgrade didn’t optimise for you.
Related
See the full Google Ads History: Every Major Change (2000–2025)