Meta Instagram Ads Open to All Advertisers (2015)
Instagram placements available to every advertiser.
DateSep 2015
PlatformMeta Ads
TypePlacements
Who it affectsAll advertisers
What happened
Instagram opened its ad platform to all advertisers in September 2015, managed through Facebook’s ad tools.
Who it affected
All advertisers.
What it means for marketers today
Advantage+ placements typically include Instagram feeds, Stories and Reels. Design creative for each format.
Related
See the full Meta Ads History: From Facebook Ads to Andromeda