Google Page Experience Update (Core Web Vitals) (2021)
Core Web Vitals (LCP, FID, CLS) became ranking signals.
DateJun 15, 2021 (rollout began)
PlatformGoogle SEO
TypeRanking signal
Who it affectsAll sites
What happened
The page experience update added Core Web Vitals (loading, interactivity and visual stability) to Google’s ranking signals alongside existing signals such as mobile-friendliness and HTTPS. It rolled out to mobile from June 2021 and desktop in early 2022. The impact on rankings was modest.
Who it affected
All sites.
What it means for marketers today
Treat speed as a user experience and conversion priority. Check the Core Web Vitals guide.