Google MUM (Multitask Unified Model) (2021)
Multimodal, multilingual model for complex queries.
DateMay 18, 2021 (announced)
PlatformGoogle SEO
TypeAI model
Who it affectsAll sites
What happened
Google announced MUM (Multitask Unified Model), a multimodal and multilingual AI model it said was far more powerful than BERT, aimed at complex queries that require information from several sources. It’s been used in specific features rather than as a general ranking update.
Who it affected
All sites.
What it means for marketers today
MUM is an early example of the AI systems now powering features like AI Overviews. Create content that answers complex questions thoroughly.