Facebook Meaningful Social Interactions Update (2018)
Feed prioritised posts from friends and family over Pages; organic Page reach dropped sharply.
DateJan 11, 2018
PlatformFacebook
TypeAlgorithm
Who it affectsBrands & publishers
What happened
In January 2018 Mark Zuckerberg announced the feed would prioritise posts that spark conversations between friends and family over passive content from businesses and media. Organic reach for many Pages fell sharply.
Who it affected
Brands & publishers.
What it means for marketers today
Brands responded by shifting to ads and community-focused content. Posts that prompt real conversation still perform better. See Facebook Page tips.
Related
See the full Facebook Algorithm & Feature History (2006–2025)