Google Search Generative Experience (SGE) (2023)
Google's AI search test in Labs; became AI Overviews.
DateMay 10, 2023
PlatformAI Search (ChatGPT, Gemini, Perplexity)
TypeAI search (test)
Who it affectsAll sites
What happened
At Google I/O 2023, Google opened the Search Generative Experience to testers in Search Labs: AI-generated snapshots at the top of results. It was Google’s testing ground for what became AI Overviews.
Who it affected
All sites.
What it means for marketers today
SGE’s evolution into AI Overviews shows how quickly experimental features become mainstream. Monitor AI features in your key searches.
Related
See the full AI Search Timeline: ChatGPT, Copilot, AI Overviews & More