Bing Chat (now Copilot) (2023)
Microsoft added GPT-powered chat answers with citations to Bing.
DateFeb 7, 2023
PlatformAI Search (ChatGPT, Gemini, Perplexity)
TypeAI search
Who it affectsAll sites
What happened
Microsoft launched the new Bing with an AI chat experience powered by OpenAI models, giving conversational answers with citations to web sources. Bing Chat was later rebranded as Microsoft Copilot.
Who it affected
All sites.
What it means for marketers today
Bing’s index powers Copilot and some other AI tools, so verify your site in Bing Webmaster Tools and check it’s indexed.
Related
See the full AI Search Timeline: ChatGPT, Copilot, AI Overviews & More