Google AI Mode (2025)
Full conversational search mode inside Google (see Google SEO timeline).
DateMay 20, 2025
PlatformAI Search (ChatGPT, Gemini, Perplexity)
TypeAI search
Who it affectsAll sites
What happened
Google launched AI Mode, a full conversational search experience, to US users in May 2025. See the Google SEO timeline entry on AI Mode.
Who it affected
All sites.
What it means for marketers today
Read Google AI Mode and organic traffic for what it means for your site.
Related
See the full AI Search Timeline: ChatGPT, Copilot, AI Overviews & More