ChatGPT Search (2024)
ChatGPT began searching the web live and citing sources.
DateOct 31, 2024
PlatformAI Search (ChatGPT, Gemini, Perplexity)
TypeAI search
Who it affectsAll sites
What happened
OpenAI launched ChatGPT search on October 31, 2024, letting ChatGPT search the web in real time and show answers with links to sources. It was initially available to paid users, then expanded to all users.
Who it affected
All sites.
What it means for marketers today
Allow OpenAI’s search crawler (OAI-SearchBot) if you want to be cited, and track referrals from chatgpt.com in GA4. See tracking AI traffic.
Related
See the full AI Search Timeline: ChatGPT, Copilot, AI Overviews & More