Musical.ly Merged into TikTok (2018)
Musical.ly users moved into TikTok, giving it a large Western user base.
DateAug 2, 2018
PlatformTikTok
TypePlatform event
Who it affectsEveryone
What happened
ByteDance acquired Musical.ly in 2017 and merged it into TikTok in August 2018, moving its users (mainly in the US and Europe) into TikTok.
Who it affected
Everyone.
What it means for marketers today
The merger gave TikTok its Western user base and the music-led culture still visible today.
Related
See the full TikTok History: Launch, Algorithm & US Ownership (2016–2026)