Google Passage Ranking (2021)
Google can rank a specific passage within a long page.
DateFeb 10, 2021
PlatformGoogle SEO
TypeRanking
Who it affectsLong-form content
What happened
Passage ranking lets Google identify and rank a particularly relevant passage within a long page, even if the page as a whole covers a broader topic. Google said it would initially affect about 7% of queries.
Who it affected
Long-form content.
What it means for marketers today
Use clear headings and self-contained answers within long content so individual sections can be understood on their own. This also helps with AI search citations.