Google E-A-T Becomes E-E-A-T (2022)
'Experience' added to Expertise, Authoritativeness and Trust.
DateDec 15, 2022
PlatformGoogle SEO
TypeQuality Rater Guidelines
Who it affectsAll sites, especially YMYL
What happened
Google added ‘Experience’ to its quality rater guidelines, turning E-A-T into E-E-A-T: Experience, Expertise, Authoritativeness and Trust, with Trust at the centre. The guidelines are used by human raters to evaluate search quality; they don’t directly set rankings.
Who it affected
All sites, especially YMYL.
What it means for marketers today
Show first-hand experience: original photos, real examples, case studies and authors who have done what they write about.