Google AI Overviews Launch (2024)
Gemini-powered AI summaries shown at the top of US results, later expanded worldwide.
DateMay 14, 2024
PlatformGoogle SEO
TypeSERP feature
Who it affectsAll sites; click-through rates
What happened
At Google I/O on May 14, 2024, Google launched AI Overviews to US users: Gemini-generated summaries at the top of results with links to sources. After early errors, Google adjusted when they appear, then expanded them to many more countries and languages.
Who it affected
All sites; click-through rates.
What it means for marketers today
AI Overviews reduce clicks for some informational queries but cite sources. See how to get cited in AI Overviews.