Google Asset Studio (2025)
AI image and video creation tool inside Google Ads.
DateAug 2025
PlatformGoogle Ads
TypeCreative AI
Who it affectsAll advertisers
What happened
Google introduced Asset Studio, a creative workspace in Google Ads that uses generative AI to create and edit images and videos for campaigns.
Who it affected
All advertisers.
What it means for marketers today
AI-generated assets help fill gaps, but review them for accuracy and brand fit, and test them against real product photos and customer videos.
Related
See the full Google Ads History: Every Major Change (2000–2025)