How to Optimise Your Google Business Profile Step by Step
Your Google Business Profile often gets more views than your website. Here's how to set it up and optimise it so you…
Junaid Tariq· · 3 min read
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Junaid Tariq· · 3 min read12 Quick SEO Wins You Can Ship This Week
Not every SEO improvement takes months. These 12 quick wins can be done in a week and often move the needle within…
Junaid Tariq· · 3 min readWhat Google AI Mode Means for Your Organic Traffic
Google's AI Mode turns search into a conversation. Here's how it works, why it can reduce clicks for some queries, and how…
Junaid Tariq· · 3 min readHow to Track AI Search Traffic (ChatGPT, Perplexity, Gemini) in GA4
Visitors from ChatGPT, Perplexity, Gemini and Copilot often hide in your GA4 referral list. Here's how to group them into an AI…
Junaid Tariq· · 2 min readGA4 for Business Owners: The 10 Reports That Actually Matter
Google Analytics 4 has dozens of reports, but most business owners only need ten. Here's what each one tells you and the…
Junaid Tariq· · 2 min readConsent Mode v2 Explained for Advertisers
Consent Mode v2 decides whether Google Ads and GA4 can use data from visitors who decline cookies. Here's what it is, who…
Junaid Tariq· · 2 min readAndromeda, GEM and Lattice: How Meta Now Decides Which Ad to Show
Meta's ad delivery now runs on three AI systems: Andromeda retrieves candidate ads, GEM predicts engagement and Lattice ranks and prices them.…
Junaid Tariq· · 3 min readMeta Ads Creative Tips for the Andromeda Era
With Meta's Andromeda engine using your creative to find your audience, the ads themselves are now your biggest lever. Ten creative tips…
Junaid Tariq· · 2 min readHow to Structure Meta Ad Campaigns in 2026
Meta's AI works best with simple structures and plenty of data. Here's a campaign structure for 2026 that suits Andromeda, Advantage+ and…
Junaid Tariq· · 2 min readHow to Set Up the Conversions API (CAPI) for Meta Ads
The Meta Pixel alone misses conversions because of browsers, ad blockers and privacy changes. The Conversions API sends events from your server…
Junaid Tariq· · 2 min read10 Google Ads Mistakes Wasting Your Budget
Most Google Ads accounts we audit leak budget in the same ten places. Here's how to spot each one and fix it…
Junaid Tariq· · 2 min readPerformance Max Tips: How to Get Control Back in 2026
Performance Max used to be a black box. In 2025 Google added negative keywords, brand exclusions and channel reporting. Here's how to…
Junaid Tariq· · 2 min read