What Is Page Authority?

Page Authority (page authority) is a term you’ll run into constantly in SEO. Here’s a clear, no-jargon definition, why it matters for your rankings, and where to go next.

Definition

In SEO, page authority refers to page authority as it relates to how search engines crawl, evaluate or rank a page. Understanding it helps you diagnose issues correctly instead of guessing.

Why it matters

Getting page authority wrong is a common, avoidable cause of lost rankings and traffic. It’s worth checking directly rather than assuming your site handles it correctly.