What Is Link Juice?

Link Juice (link juice) is a term you’ll run into constantly in SEO. Here’s a clear, no-jargon definition, why it matters for your rankings, and where to go next.

Definition

In SEO, link juice refers to link juice as it relates to how search engines crawl, evaluate or rank a page. Understanding it helps you diagnose issues correctly instead of guessing.

Why it matters

Getting link juice wrong is a common, avoidable cause of lost rankings and traffic. It’s worth checking directly rather than assuming your site handles it correctly.