Website Value Calculator

Website Value Calculator estimates a rough value range for a site from your own inputs — monthly visitors, niche, monetisation method and RPM assumptions — using a documented, transparent formula. Whether you’re auditing your own site or a client’s, this page explains the website value calculator concept end-to-end and, gives you a free, working free website value calculator below.

How it works

Enter your estimated monthly visitors, a niche/RPM assumption, and (optionally) monthly revenue. We apply a documented formula (e.g. monthly revenue x an industry earnings-multiple range, or visitors x RPM x multiple where revenue isn't known) and show the calculation.

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What we check

• Estimated monthly ad/affiliate revenue at your assumed RPM
• Estimated value range using common marketplace earnings-multiples
• Sensitivity to your own visitor/RPM assumptions

How to fix common Website Value Calculator issues

1. Use this as a rough, order-of-magnitude estimate only — real appraisals for buying/selling also weigh traffic trend, diversification, content ownership and technical risk.
2. Plug in your own real analytics numbers rather than guesses for a more meaningful estimate.

FAQs