What Is 301 Redirect?

301 Redirect (301 redirect) is a term you’ll run into constantly in SEO. Here’s a clear, no-jargon definition, why it matters for your rankings, and where to go next.

Definition

In SEO, 301 redirect refers to 301 redirect as it relates to how search engines crawl, evaluate or rank a page. Understanding it helps you diagnose issues correctly instead of guessing.

Why it matters

Getting 301 redirect wrong is a common, avoidable cause of lost rankings and traffic. It’s worth checking directly rather than assuming your site handles it correctly.